New Fan Experiences Debuting At Husky Hoops Games - University of Washington Athletics

SEATTLE – The 2026-27 basketball season is here and, with it, a variety of new gameday elements at Alaska Airlines Arena at Hec Ed intended to improve the gameday experience for Husky Nation.

Game presentation/experiences

Sundodger Studios Pregame Show

Powered by the newly built Sundodger Studios, a brand new pregame experience for fans to enjoy hits the video boards with the Sundodger Studios Pre-Game Show. This elevated presentation gives fans engaging entertainment plus an inside look at all things Husky Hoops as we prepare for tip-off.

Familiar, Returning & New Faces

Driving the energy and entertainment in the arena is our skilled 2026-27 Gameday Talent Team. Husky Hosts Andre Stone, Rylee Pay & Terry Hollimon will emcee at select games. DJ Tin Tin returns on the 1s & 2s as the official Dawg Pack DJ for Husky Basketball. Public Address Announcers Dave Montgomery and Mark Aucutt return to call the action in Hec Ed for men's and women's hoops, respectively.

Make 'Em Miss

Building upon last season's fun at women's basketball games, fans sitting in the lower sections of 4 & 5 for both men's and women's games will receive purple pom-poms to distract the other team while they shoot free throws in the second half.

Band, band and more band!

This season, the Husky Basketball Band is getting taller, wider and LOUDER. Reserved seating in the upper rows of section 5 is for the band as they continue to provide the necessary soundtrack for Husky Hoops in Hec Ed. With the band moving to section 5, Husky Spirit will also expand and take up space with the band to help elevate Husky Spirit for the Dawgs.

Harry's Husky Fever Meter

If the fans bring the noise then we bring the t-shirts. Everyone's favorite mascot, Harry The Husky is keeping track of how much hype and energy is in the building with the state of the art, "Husky Fever Meter"

If it reaches peak Husky Fever then we're tossing out free t-shirts to the loudest fans in the stands.

New Scoreboard Layout

The in-game data and stats presentation received a huge upgrade. Real-time, dynamic stats will be provided on the arena center-hung videoboard to give the fans next level insight into how the Huskies and opponents are performing.

Gameday Food & Beverage

Additional refreshment stations will be available to fans 21+. The UW Cantina will make an appearance at Hec Ed this season, with offerings such as street tacos and loaded nachos. Fans can visit Tailgate Tenders locations for tossed and served chicken tenders.

New Security Screening Technology

In a continued effort to improve fan safety, the University of Washington has partnered with Evolv Technologies as the "Official Fan Screening Partner of UW Athletics." New this year, Evolv Express® Gen2 systems will be deployed across several athletic facilities on campus, including Husky Stadium and Alaska Airlines Arena.

All fans attending a UW Athletics event may be security screened by Evolv Express® systems. Fans should walk through the system at a natural pace and keep personal items in their pockets and approved bags unless directed otherwise. Gate attendants will indicate if additional screening is required.

The clear bag policy and approved items list remain in effect.

Pledge Per Three-Pointer

The Tyee Club and Washington Athletics are excited to introduce Pledge Per Three, a brand-new way to support Washington Men's Basketball throughout the 2026-27 season. Every three-pointer is another opportunity to make a meaningful impact for UW student-athletes. Your tax-deductible gift supports Washington basketball, providing student-athletes with a world-class education, the resources to excel in competition, and an extraordinary Husky experience. Plus, you'll earn 1 priority point for every $100 donated!

Pledge for Purple

Sundodger Studios Club

Washington Athletics is pleased to introduce the Sundodger Studios Club, an elevated hospitality space for Husky basketball fans. Previously known as Hoops Hospitality, the Sundodger Studios Club will provide guests with a reimagined pre-game and halftime experience from the comfort and luxury of our brand-new venue. We look forward to welcoming fans to this exciting new space for conference play.

Purchase your season pass for $500

Ticket Options

Season tickets, partial plans, group packages, and single-game tickets for both men's and women's basketball are on sale now at GoHuskies.com/Tickets.

We Win, You Win $26 Tickets for '26

After each home Husky win in the 2026 calendar year, fans who purchase this limited-time $26 ticket package will automatically receive a complimentary digital ticket to the next home game. For example, if a fan purchases a $26 ticket to the women's basketball season opener against UC San Diego and the Huskies win, a ticket for the game against Pacific will be provided.

Group Tickets & Exclusive Experiences

Celebrate your birthday, family gathering, team event, or business outing with the Huskies! Groups of 10 or more receive a discounted ticket package and can enjoy exclusive gameday perks, including:

Group name on the video board and seated together with friends and family
Dedicated group ticket representative to help plan your event
Special experiences for hoops, like high-five tunnels, pregame access, anthem buddies, and more

Vet Tix

The Veteran Tickets Foundation (Vet Tix) is a national 501c3 nonprofit founded by veterans dedicated to support and honor the U.S. military community, veterans and their families. The Vet Tix mission is to provide tickets to sporting events, concerts, performing arts and family activities aimed at improving mental welfare and enriching the lives of military service members and veterans. More information and donate tickets.

For more ticket information, submit an interest form and a Husky Athletics representative will help you design your perfect gameday experience.

For ticketing assistance, call the Husky Ticket Office at 206-543-2200 ext. 2 or email tickets@uw.edu.

Follow @UW_MBB and @UW_WBB on social media for the latest updates, behind-the-scenes content, and highlights from both programs and download the Go Huskies App powered by WaFd Bank for news, score updates and more.